KEYE LONDON : A QUICK INTRODUCTION

KEYE LONDON : A QUICK INTRODUCTION

February 20, 2017

Adekeye Oduneye, a Nigerian-born bespoke fashion designer and image consultant is the creative mind behind “Keye London” which offers the finest in luxury tailoring. Keye London caters to clients of all shapes and sizes around the globe from its base in the heart of London.

Tell us about the Keye London journey so far?

The fashion line has been running for over 6 years. It has been a roller-coaster journey through the years but my family and clients have kept me inspired and focused.  Over the years a lot of time has been spent growing the brand and establishing its true identity; one that people can identify with. Through all this, the brand has evolved from “Indivisual Fashion” as it was initially known to “Keye London”.  It’s safe to say that Keye London has now found its niche, which is catering to the modern groom and anyone who wants to look good

What keeps you in the fashion industry?

My determination to promote an individual identity for each client I meet. I am a firm believer in promoting personal style and class rather than swagger and vanity. Can you see yourself crossing over to African designs and fabrics? For now no, as I am still doing research in this area.

 

What celebrity would you love to style/ have on your books?

Wooow! Where do I start from? There is a very long list of people but for the purpose of this Q&A, I would say Will Smith, Leonardo DiCaprio, Benedict Cumberbatch, Daniel Day-Lewis and Samuel L Jackson. My desire is that by 2018, a number of stars from the Oscars, Golden Globe and the BAFTAS’s, would be wearing Keye London.

 

Have you been featured anywhere lately?

I have featured in some well-known magazines and blogs such as The Bride magazine, Creme de la Bride magazine, Grace Ormonde, Aisle Perfect, Whimsical wonderland weddings to name a few. Please refer to our news page for more details.

 

What is in the pipeline for Keye London?

I see the brand improving by gaining a presence within the wedding industry and in UK men’s fashion market. This will be achieved through PR initiatives and a strong social media presence. So watch this space! We also aim to officially launch the brand “Keye London” within the first half of 2017, so very soon.
 

What do you consider your main passions in life?

To make a difference that can inspire change, by being the best version of me.  Self-improvement is a daily challenge for me and I strive to be better than I was the day before. I say this because I am still doing research on areas I need to improve on every day.

What is the one thing your life experiences have taught you while working in the fashion industry that you would like to pass on to the next generation?

This industry is hard and sometimes lonely. People will always want things for free and promise you the world, so be careful. Have a clear idea of your audience/niche, understand your design/idea, and look for a mentor. This does not always have to be someone you know or have contact with, it could be for example a celebrity or someone with a similar journey/story and that inspires you. If the latter is the path you choose make sure you research thoroughly and watch closely.

For me my mentor for Business culture and Entrepreneurship is Sir Richard Branson, Fashion is Tom Ford. Motivation and Inspiration are Martin Luther King, Ghandi, Nelson Mandela and President Barak Obama and for Inspiration and Wisdom nuggets, the Bible.

 

Any last words?

Fashion is personal and not a trend as society presents it to be. Keep aspiring for better and as the famous saying goes “To thine own self, be true.”

 

So for your next suit contact us today. Email : info@keyelondon.com / Tel : +44 207 474 5543

 

More to come, watch this space… Thank you.




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